![]() Sentinel staff writers Dewayne Bevil and Roger Simmons contributed to this story. ![]() “It’s just really icing on the cake that the local tie is there as well,” Martins said. Disney and the Magic reached a verbal agreement about four months ago, and the contract was finalized on Monday. Martins said the Magic spoke with close to a dozen different companies over the last 18 months and negotiated with six of those companies. In April 2016, the NBA Board of Governors approved the sale of jersey sponsorships starting with the 2017-18 season, making the NBA the first of the four major North American team-sports leagues to include ads on the front of its game jerseys. The Magic will also sell and renew Walt Disney World annual passes at Amway Center, and those purchasers will receive a Disney-branded Magic jersey. Walt Disney World annual passholders will have an opportunity to receive seat upgrades at select Magic games. Martins said the arena’s Southwest Airlines Flight Deck seating and lounge area will become known as the Disney Passholder Porch. Kalogridis, the president of Walt Disney World, said in a statement, “This long-term relationship symbolizes our shared focus of solidifying Orlando as a world-class city for sports.” Under the league’s collective bargaining agreement, players receive 51 percent of basketball-related income, so the jersey ads benefit players, too.ĭisney has been a Magic sponsor since Amway Center opened in 2010, and the new agreement expands that relationship. Pay: 16.76 Get a 10 Gift Card Final Cost: 6.76 or 0.10 per paper or 0.52 for 5 papers a week (13 weeks of paper) (Receive a 10 15 gift card with each subscription) You can subscribe to up to SIX papers delivered to your home, and for each subscription, you will receive a 10 -15 gift card. The NBA and the National Basketball Players Association regard jersey ad deals as contributing to “basketball-related income,” a large figure that determines the league’s salary cap each season. This is the perfect match for both of us in terms of branding on an NBA uniform.” So the outcome could not have been any better. And, conversely, as we travel around the league and our games are broadcast around the world and ultimately as we travel around the world in future international trips, we can help further expose the Disney brand as tied to the NBA and, specifically, to Disney’s hometown team. “This is an opportunity for us to partner with a local giant that we can expand our international reach with. “We’re incredibly pleased that we’re able to find this opportunity with the most iconic brand in our community but also a multi-national brand,” Magic CEO Alex Martins told the Orlando Sentinel. “I fear if we continue this trend, we’ll see more affluent parents will not have their children in public schools because they are not getting the attention they need.The Orlando Magic and Walt Disney World have reached an agreement to have the Disney logo appear on Magic players’ game jerseys.Īs part of the NBA’s pilot program testing ads on jerseys, the Disney name will appear on a rectangular patch on the front upper-left area of Magic jerseys beginning with the 2017-18 NBA season. “The balance of the scales need to start coming back,” Budnick said. The entire board, including Budnick, has strongly supported providing additional money to predominantly minority schools in the eastern half of the county that were ignored while the district built new schools to cope with growth in the west. In large classes, teachers cannot give personalized attention to students who need more help and discipline is more difficult to maintain, educational studies show. A handful of others are in the low 30s if the teacher has an aide, according to a district report. Most of the county’s 127 elementary schools average about 27 students per first-grade class. Member Judie Budnick also questioned whether the district’s commitment to help faltering schools - often predominantly minority schools in eastern Broward - is penalizing other schools in the district. Those schools were chosen in part because they are among the F and D schools on the state’s A-Plus grading scale, because their first grades are among the most crowded or because the schools already have enough teachers to staff additional classes, Leong said.īoard members Lois Wexler and Stephanie Kraft questioned whether all of those schools need the most help, since some of them already have smaller class sizes.
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